There are different display labels on the cosmetics pac […]
There are different display labels on the cosmetics packaging. According to the survey data, women in different regions pay different attention to the packaging labels. Women in Beijing are more concerned about environmental labels and recycling labels than women in other two regions. Women in Shanghai are more Concerned about the expiration date of Cosmetic bottles, women in Guangzhou are more concerned about anti-counterfeiting labels.Which two cosmetics packaging signs do you most often pay attention to?
Among the most popular packaging materials, 78.32% of women chose glass, and the proportion of colored translucent glass was 46.32%. The cross-matching of other material option data and geography found that Shanghai women prefer ceramic-packaged cosmetics to women in other two regions. Guangzhou women prefer plastic-packaged cosmetics to women in other two regions.Which packaging material do you like the most, regardless of brand and category?
According to the survey data, 59.52% of women have the habit of retaining cosmetic bottles and jars after using cosmetics. Among them, 30.19% of women use the collection, and 29.33% of women will modify the cosmetic bottles for other purposes, such as decoration. Residing in the room or modifying other items.
According to the survey data, the most attractive packaging elements for women are packaging material (48.48%), packaging specification capacity (43.51%), packaging color (37.55%), packaging shape (37.23%), and content color (28.25%). ). Among them, Shanghai women are more important and affordable, and most concerned about the packaging capacity. Guangzhou women are most concerned about the shape of packaging.